The British University in Dubai

About the Project

The British University of Dubai is looking to raise its online visibility, organic traffic, and conversions for their offered courses, thus, approached Sky High Digital --- Experts in search.

Challenge

The challenge was to increase the overall organic visibility of BUiD, as well as increase student applications to degree programs.

Several problems from generating leads from their website were identified:

No unique content on their website.
Important keywords were missing in their website pages.
Programs pages information was not properly structured.
Poor on-page optimization.

Solution

We started with in-depth keyword research leading to high quality content plans for each programme page to make information clearer and easier to digest for visitors.

We also made technical improvements to the BUiD website and obtained high quality links and exposure from relevant websites and partners to get quick results.

What We Have Done

Results

Google organic search traffic had increased from 12,828 visits to 25,039 Google organic search visits (95.19% increase). We helped BUiD achieve top three rankings for all major keywords through our organic SEO package resulting in generating customer leads and enquiries about their courses and programs.