MundiPharma Duphat 17

About the Project

A full branding of the 12 x 18 meters Mundipharma Stand at the 22nd Dubai International Pharmaceuticals and Technologies Conference and Exhibition - (DUPHAT) in the Dubai International Convention & Exhibition Centre, with 500 participating companies and 22,000 participants --- pharmacists, physicians, scientists, marketing professionals, researchers, paramedical professionals, drug developers, dealers, agents, manufacturers, distributors, medical representatives, clinicians, pharmaceutical analysts & consultants, product specialists, key decision makers, pharmacy practitioners, trade visitors & academia.

DUPHAT is known to be one of the most important annual pharmaceutical events in the MENA region, held under the patronage of His Highness Sheikh Hamdan bin Rashid Al Maktoum, Deputy Ruler of Dubai, Minister of Finance, UAE and President of Dubai Health Authority, contributing to the ongoing development the of the pharma industry.

Challenge

Sky High delivered end-to-end execution of the event and exhibition of Mundipharma with a full integration of a modern innovative design and advanced interactive activations for the visiting participants.

Solution

The Events Management Team with our dedicated designers for the DUPHAT Project planned and executed an integrated high-technology of interactive exhibition to showcase and promote the Mundipharma brands toward its marketing goals.

The production team created a fully customized branded interactive projection display, with new product detailing using the latest innovation transparent touch screens, engaged consumers with a submersive VR video experience for MOA of the Flutiform brand, Pain scale measurement through relaxation applied in gaming applications, customized brand games and prizes.

What We Have Done

Results

The Mundipharma Stand was awarded as the Best Exhibition Stand of The DUPHAT 2017 Event & Exhibition. We are committed to create remarkable events with impressive results for our Sky High Events clients.